A specialty lubrication company had been trying to break into a major chemical
plant but they were shut out by a long-standing vendor contract. No access. No
appointments. No interest from procurement.
But there was a golf outing, one rare event where front-line staff from the plant would be present. So instead of pitching, they gifted.
Using our BuzzLink™ system, they handed out premium Cajun seasoning with a QR
code labeled: We Build Winners. Let’s Show You How. The QR code took users to a short video with a bold message:
'You may already have a supplier, but does it really fit your needs?We specialize in building collaborative solutions tailored to your exact daily pressures. If you can name one thing you wish worked better, we’ll bring our team, at no charge,
to design a fix that helps you win. Personally. Professionally. Operationally.”
The result? A breakthrough. Multiple staff responded. The conversation shifted from “we already have a vendor” to “you actually understand our problems.”
That BuzzLink moment turned into a real sales call, one that’s now tracking toward a $2 million win, based on solving front-line challenges the incumbent had overlooked.
