Coming out of a tough oilfield recession and pandemic slowdown, a service company was struggling to reestablish contact with its core customers. They had one salesman.He lived in a rural coastal town.
To reach Houston clients, he had to drive, stay overnight, and could only squeeze in
two appointments a day and one week per month. Ten clients, tops. The math didn’t work.
Enter BuzzLink™.
Instead of chasing meetings, he left something behind: premium Cajun seasoning with a QR code labeled: Want More Cajun Flavor? Scan Here. The seasoning was a hit. Customers scanned the code, entered their home address, and got more. That simple interaction gave the company two things:
1. A list of high-value clients’ personal mailing addresses
2. A reason to stay in touch without needing to be in the room
They pinpointed the top 20% that drove 80% of their revenue and launched a 360°
visibility campaign delivering useful, branded items to where their customers live and relax: The kitchen. The BBQ pit. The golf cart. The boat. Even the office.
Instead of hoping for meetings, they became part of their clients’ lifestyle, therefore earning trust, attention, and ongoing business with every thank-you gift delivered.