Coming out of a tough oilfield recession and pandemic slowdown, a service company was struggling to reestablish contact with its core customers. They had one salesman.He lived in a rural coastal town.
To reach Houston clients, he had to drive, stay overnight, and could only squeeze in
two appointments a day and one week per month. Ten clients, tops. The math didn’t work.
Enter BuzzLink™.
Instead of chasing meetings, he left something behind: premium Cajun seasoning with a QR code labeled: Want More Cajun Flavor? Scan Here. The seasoning was a hit. Customers scanned the code, entered their home address, and got more. That simple interaction gave the company two things:
1. A list of high-value clients’ personal mailing addresses
2. A reason to stay in touch without needing to be in the room
They pinpointed the top 20% that drove 80% of their revenue and launched a 360°
visibility campaign delivering useful, branded items to where their customers live and relax: The kitchen. The BBQ pit. The golf cart. The boat. Even the office.
The result?
- Lower travel costs
- More touchpoints
- Greater brand presence at a fraction of the cost
- A permanent place at the table, literally
Instead of hoping for meetings, they became part of their clients’ lifestyle, therefore earning trust, attention, and ongoing business with every thank-you gift delivered.
